If you have a business with a brick-and-mortar store, or one that delivers a service in a certain area or locality, then Local SEO is for you.

According to a study, 95% of smartphone users used their device to perform local searches, out of those 61% called up the business and 59% actually visited.

It is found that 70% of mobile users click to call a business directly from Google search results using their mobile phones.

That sums up importance of LOCAL SEO.