The Best Email Marketing Strategy
Email marketing is a natural and profitable complement to SEO and SEM. It is a top-performing channel with highest ROI. Email marketing offers plentiful opportunities to develop engagement with a client like welcome emails, managing and optimizing list sign-up and drip campaigns etc.
Here are some reasons why email marketing is effective marketing channel:
- Email is 40X more effective than Facebook and Twitter combined, when it comes to customer acquisition.
- It is cheap in terms of time and cost.
- Possibly the top reason to use email marketing is that you own the channel.
- 59% of marketers see the most ROI from email.
